In view of the restrictions and uncertainty caused by the coronavirus pandemic, the BRAFA committee held a consultation with its members earlier this month which led to the decision to postpone the January 2021 fair until 2022. Following this announcement, the organizers received countless messages of support and sympathy from exhibitors, partners, subcontractors and visitors. BRAFA remains a highly anticipated event – never once cancelled or postponed in its 65 years of existence! Buoyed by the feedback received, the BRAFA team immediately set to work to devise an alternative solution. Today, we are delighted to announce that BRAFA will go ahead, just differently, modelled on a new concept: ’BRAFA in the galleries’’. The idea is to invert the concept of the event. As visitors are currently unable to attend the fair, the organizers will bring the event to them! And who better to be the ambassadors of this reinvented BRAFA than the fair’s exhibitors? BRAFA 2021 will therefore go ahead as planned, but at the exhibitors’ galleries or exhibition spaces.
BRAFA IN THE GALLERIES: Online